Olfactory NYC

Olfactory NYC is a modern fragrance brand dedicated to creating personalized, high-quality scents that reflect each individual’s unique story. By focusing on sustainably sourced ingredients and innovative scent customization, Olfactory NYC cuts through traditional industry markups and barriers, making fine fragrance more accessible. Customers can curate their own signature perfume in-store or online, tailoring notes and accents to capture their personal essence. The brand’s commitment to ethical craftsmanship—cruelty-free formulas and minimal environmental impact—underpins every creation. Whether you’re seeking a classic blend or a one-of-a-kind aroma, Olfactory NYC offers an immersive, bespoke experience that celebrates individuality and the art of scent.

We collaborated with Olfactory NYC to bring their modern fragrance concept to life on Shopify Plus, focusing on intuitive personalization and streamlined performance. Leveraging Shopify Plus Development and strategic Third Party integrations, we built a robust online infrastructure where customers can easily discover and craft their ideal scent.

A centerpiece of this project is the Online Customizer, powered by our Custom App Development. Here, users can select a core scent, add accents (or accords), choose a label color, and name their personal masterpiece—all within a few guided steps. This Product Personalisation Tool provides a real-time preview of each fragrance, seamlessly integrated with a Custom Checkout process designed to ensure a smooth, inclusive journey that meets Accessibility Standards. To see the customizer in action, visit the Custom Scent Wizard, and explore more personalization options in the Custom Products Collection.

By uniting cutting-edge technology with Olfactory NYC’s vision of accessible, high-quality fragrances, we’ve created an immersive digital platform that celebrates individuality and the art of scent.