Personalization That Pays
Online & In‑Store Customizers
Read about how We've turned product customization into measurable profit across Shopify storefront and physical stores.
Solutions: Raftel Customizer (Shopify‑native) + Raftel In‑Store Customizer (tablet‑optimized)
Use cases: Jewelry, accessories, fragrance, baby & kids apparel
Where it runs: Shopify storefronts + iPad/tablet in retail
Key Outcomes
Snapshot
+AOV uplift
from personalized orders (consistently higher vs. non‑custom orders)
Revenue mix shifts toward "Custom"
custom <50% of orders, >50% of sales in anonymized data
Faster associate time‑to‑close
in stores with tablet UI and production‑ready specs
Lower remake/error rates
thanks to canvas/hotspot calibration and variant‑level rules
Custom orders ≈ 46.7% of orders but 51.3% of revenue; +19.9% avg. sale vs. non‑custom.
Impact KPIs
Normalized revenue per 100 orders: $6,712.94 total → $3,440.86 custom (51.3%), $3,272.09 non‑custom (48.7%)